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    Using server-side GTM with FusionAuth for Google Ads tracking

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      witard91335
      last edited by

      Hi everyone,

      I want to improve Google Ads conversion tracking for a FusionAuth-based app by sending data from the server instead of relying only on client-side scripts.

      I came across this article: https://stape.io/blog/google-tag-manager-server-side-tracking-explained and it seems relevant.

      Has anyone tried combining FusionAuth event hooks or webhooks with server-side GTM for tracking conversions like sign-ups or logins? I’m looking for advice on setup steps and potential integration issues.

      mark.robustelliM 1 Reply Last reply Reply Quote 0
      • mark.robustelliM
        mark.robustelli @witard91335
        last edited by

        @witard91335 Interesting, how do you see the flow working? What kind of tags are you trying to track though FusionAuth?

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