@dan wanted to ask about the templates/UI piece - are there any plans to offer just the ability to edit the template UI as a monthly service fee?
While I disagree with the comment above with it being 'unfair' (don't really see any unfairness with a free software not offering all the bells and whistles), it is quite a ramp from the free to starter plan offering. I would think an intermediate stage tailored towards towards needs of the hobbyist/small start up wanting to demonstrate UX/UI cohesion in a prototype using the auth system would translate into more conversion into the starter plan once those apps are brought to scale/the premium auth/mfa features are necessary.