How to Integrate Google Tag Manager with FusionAuth for Account Verification Tracking

wesley · 31 Dec 2024, 14:09

Is there a way to integrate Google Tag Manager (GTM) into our FusionAuth applications? Specifically, we’d like to track when a user has verified their account after account creation.

wesley · 1 Feb 2025, 16:14

Yes, this can be achieved using FusionAuth’s Webhooks. You can trigger a Webhook when the user.registration.verified event occurs and send the necessary data to Google Tag Manager (GTM).

Steps to Set Up:

Create a Webhook in FusionAuth:
- Navigate to Settings > Webhooks in the FusionAuth Admin UI.
- Create a new Webhook and configure it to trigger on the user.registration.verified event.
Enable the Webhook for Your Tenant:
- Go to Tenant > Webhooks and enable the Webhook for the desired tenant.
Integrate with GTM:
- While FusionAuth Webhooks send data to external systems, ensure that GTM can ingest Webhook data. From my research, GTM supports Webhook ingestion, but you may need to configure a custom setup within GTM to process the incoming data.

Resources for Reference:

This approach allows you to track account verification events seamlessly.